The retail industry is in the midst of a major crisis — the advent of COVID-19 has resulted in severe fluctuations of demand, and organizations in the sector are having a tough time maintaining goods in the right quantities on their shelves; the constant fluctuations in demand are also badly affecting the ability of these organizations to generate stable revenues, resulting in a negative impact on their cash reserves. These challenges are only compounded by the breakdown of supply chains and a rapid growth in operating expenditures.

So, how can retail organizations overcome this crisis? What does it take to…


The automotive industry is in the midst of a major transformation — as the demands for high-quality customer experiences from vehicle users get bigger than ever before, many companies in this sector are embracing innovative technologies to ensure high levels of growth and provide seamless, real-time customer experiences.

A key technological development altering the automotive customer experience landscape is the use of mobile apps. Many vehicle manufacturers are using custom-built apps to deliver smooth and highly reliable service, any-time support, personalized messages and relevant marketing updates.

One of the popular platforms used by automobile companies to develop mobile apps is…


The COVID-19 pandemic has dramatically altered the B2B landscape. As increasing numbers of business buyers use multiple channels to connect with companies, the need to deliver first-rate omnichannel customer experiences has acquired greater significance than ever.

But, how can B2B companies delight their customers, irrespective of the channel used? What does it take to deliver highly personalized services that perfectly meet their needs? They need to make the best use of customer and marketing data, and this is where Customer Relationship Management (CRM) platforms become critical. …


The corporate world is undergoing a dramatic transformation — as revenues took a big hit due to the COVID-19 pandemic and customer demands keep growing with each passing day, companies are coming up with novel ways to enhance their efficiencies and minimize expenditures to remain competitive on a highly-dynamic, uncertain business landscape.

One of the key measures initiated by organizations to combat the effects of the pandemic is automating their business processes. A survey conducted by McKinsey in 2020 revealed two-thirds of companies were piloting the automation of at least one business process.

To meet the rapidly-growing demand for effective…


It is no exaggeration to say the global vaccination program to combat COVID-19 is the most monumental program in the history of mankind — researchers across the globe strove hard for several months to develop an effective solution to defeat the pandemic. Thanks to their relentless efforts, the world today has several vaccines to fight the COVID-19 virus.

The efforts of the scientific fraternity will truly bear fruit only when the vaccination initiatives launched by various nations are effectively executed. However, various challenges confront governments and healthcare institutions in implementing this mammoth program to end the pandemic. …


Bob is the sales manager of a Sacramento-based multinational Over-the-Top (OTT) media services provider. Prior to the outbreak of COVID-19, the company primarily relied on its global network of sales reps to reach out to customers. However, the pandemic resulted in most customers connecting with the company online and through its mobile app — in fact, 60% of the organization’s revenues were generated through the web and the mobile app. Bob feels this trend is likely to continue and he needs a robust solution to seamlessly manage and grow revenues from multiple channels. …


For years, Dreamforce, Salesforce’s annual user conference has been the occasion to share information, exchange views and learn about Salesforce best practices; Dreamforce 2020 is no different. The mega event, which was held virtually, enabled Salesforce users across the world to connect and discuss their experiences. It was indeed a wonderful experience participating in the online user fest.

One of the highlights of Dreamforce 2020 is the four-day session Trailblazer Experiences (TX). TX was held to facilitate members of the Salesforce community to interact with their peers and talk about their experiences with the Salesforce platform and how they adopted…


Garry is the sales manager of a large insurance company, based in New York. For years, his company followed a set process to assign ranks to prospective customers on the basis of their interest and readiness to buy the company’s products. The company used the ranks to qualify the prospects and eliminate those who are not promising. The process helped Garry’s company meet its sales goals for several years. However, in recent times, the insurer is finding hard to enhance its bottom line and is losing a large chunk of prospects to competitors. …


For years, Salesforce has been making groundbreaking announcements at Dreamforce, the company’s annual user fest. The tradition continued this year too, and Dreamforce 2020 became the occasion for the announcement of Salesforce’s acquisition of Slack, a leading developer of online collaboration solutions. While industry observers speculate the impact of the $27.7 billion deal on Slack and Salesforce, there is one thing everyone agrees — the acquisition is indeed a gamechanger. Today, we will see why Salesforce’s purchase of Slack is creating ripples in the IT industry and the wider corporate world. …


The B2B world is fast changing — the digital revolution has dramatically transformed the way companies choose vendors and buy products. The business organization of the 21 stcentury places equal emphasis on customer service as the products it purchases; a survey by Salesforce reveals more than 80% of online B2B buyers opine the quality of customer experience provided by a company is as important as the products and services it delivers. The survey also showed 70% of these companies want vendors to provide ‘Amazon-like’ online shopping experiences, indicating they wish to have seamless customer journeys.

How can you meet the…

Solunus, Inc.

Solunus, a US-based company, simplifies Salesforce for customers. We partner for win-win scenarios with clear ROI that clients realize by the end of engagement.

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